MultiSyncShop's Smart Repricer monitors your competitors around the clock and adjusts your Bol.com and Amazon prices automatically β so you stay on top without lifting a finger.
30m
Sync interval (all SKUs)
98%
Average Buy Box rate
0s
Manual work required
On Bol.com and Amazon, the Buy Box is the buy button on a product listing. When multiple sellers offer the same product, only one of them gets the Buy Box at any given moment β and that seller gets roughly 80β90% of all sales on that listing.
The algorithm that decides who wins the Buy Box considers many factors, but price is the most impactful one you can control in real-time. If you're even a few cents more expensive than the competition, you can lose the Buy Box instantly.
Manually checking and updating prices across hundreds or thousands of SKUs is impossible. That's where a repricer comes in: it monitors competitor prices continuously and adjusts your prices automatically β keeping you in the Buy Box while respecting your minimum margin floors so you never sell below cost.
Choose the right strategy per product β or mix them in one account.
Automatically undercut the current cheapest competitor by a fixed amount or percentage. The repricer lowers your price until you win the Buy Box β but never below your set minimum price.
Best for: competitive products where volume matters most.
Once you hold the Buy Box, the repricer gradually raises your price to squeeze out more margin β while staying just below the next competitor. You keep the box and earn more per sale.
Best for: products where you're often alone or the cheapest.
Keep a product at a specific price and never let the repricer change it. Use this for products where you have a MAP (Minimum Advertised Price) agreement or where you want full manual control.
Best for: brand-restricted products or premium positioning.
Our repricer never makes a move without checking your rules first. Set it and forget it β safely.
Set a hard floor price per SKU. The repricer will never go below this β ever. Based on COGS or a fixed amount.
Set a ceiling price so Hunt Up never goes above your desired maximum retail price.
Bol.com's price star flags listings below a threshold. Our repricer automatically detects and skips these to protect your account health.
See every price change the repricer made, when it happened and why. Full audit trail per SKU.
One repricer for both your biggest channels. Connect multiple accounts per platform.
Netherlands & Belgium
EU: NL, DE, FR, ES, UK
Create a free account and request a demo via the dashboard.
Our team will walk you through the repricer personally.
Request a Demo β