Dashboard
What's New
MultiSyncShop updates
Dashboard Settings
Demo Mode
View-only mode. Analytics, orders, returns and all reports stay fully visible — but inventory writes are blocked. No stock levels, products or warehouses can be added or changed.
Ideal for showing the dashboard to clients or team members without risking accidental data changes.
Setting is saved to your account and browser
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Total Revenue
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Connect a platform to track
Net Profit
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Connect a platform to track
Orders
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Sync orders to see count
Return Rate
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Sync orders to see rate
Revenue — Last 30 Days
Based on your recorded ordersAdd orders in the Orders tab to see real data appear here.
Send a Message
Ask us anything — request a feature, report a bug, or get help.
Your Messages
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Billing & History
View your subscription history and export invoices.
Active Subscription
Transaction History
| Date & Time | Action | Details | Amount |
|---|---|---|---|
| No billing history yet. Subscription payments will appear here. | |||
Integrations
Connect your sales channels to start syncing orders and inventory.
My Account
Profile
Account Details
Language
Choose your preferred language for the dashboard.
API Keys
Your Anthropic API key is needed to use the AI Listing Generator. It is stored encrypted in your account and never shared.
Get your key at console.anthropic.com
Subscription
Platform Inventory
Live stock overview from all connected sales channels. Inventory is synced automatically when orders come in.
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Total SKUs
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In Stock
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Low Stock (≤5)
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Out of Stock
| Product / SKU | Channels | Global Stock | Price | COGS | Margin | Warehouse Stock |
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Warehouse Management
Each warehouse has its own stock. Warehouse sales only affect that warehouse's count. Global platform inventory is separate.
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Total Warehouses
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Total SKUs Stored
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Total Units
Orders & Shipping
Manage orders across all platforms. Stock auto-syncs when new orders are created.
| Order ID | Platform | Total | Status | Actions |
|---|
Returns Management
Track, inspect and restock returns across all platforms.
| Return ID | Customer | Product | Reason | Refund | Status | Actions |
|---|
AI Listing Generator
Generate platform-optimised product listings in one click using Claude AI.
Settings
Generated Listings
Click "Copy All" on any platform to copy that listingReady to generate
Select a product, choose your platforms and tone, then click Generate to create optimised listings instantly.
Profit Calculator
Real-time margin calculator per SKU including platform fees, VAT and shipping.
Inputs
Results
Net Profit (per unit × qty)
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Revenue
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Total Cost
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Platform Fee
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VAT
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ROI
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Break-even Price
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Competitor Price Tracker
Monitor competitor prices and see instantly whether you're above or below market.
EAN Price Scout
Look up the lowest competitor price by EAN, set your price, then export to Bol.com or Amazon in one click.
Search Filters
Platform
Compete With
EAN Lookup
Set Your Price
Price List (0 items)
| EAN | Product | Condition | Market Low | My Price | Pricing Mode | |
|---|---|---|---|---|---|---|
| No items yet — look up an EAN and add it to the list. | ||||||
Platform Analytics
Revenue and order breakdown per sales channel, based on your recorded orders.
30-Day Revenue Trend per Platform
Revenue Share
Top Products by Revenue
Returns by Reason
Bulk Price Update
Edit prices for all products at once. Changes apply across all channels.
| Product / SKU | COGS | Current Price | New Price (€) | New Margin |
|---|
Bundle Builder
Combine existing products into a bundle SKU. Stock syncs automatically from component warehouses.
Select Components
Bundle Details
Summary
CSV Import / Export
Bulk import products from a spreadsheet or export your entire catalogue.
Drop your CSV here or click to browse
Required columns: Name, SKU — Optional: COGS, Price, BOL SKU, AMZ SKU, Shopify SKU, Etsy SKU
Low Stock Alerts
Products below your threshold trigger here. Alerts also appear as a badge in the sidebar.
Velocity & Smart Reorder
Sales velocity per SKU. The Reorder Point (ROP) is calculated from daily velocity × (lead time + 7 days safety).
| Product | 7d Sales | 30d Sales | Velocity | In Stock | Days Left | Status |
|---|
Profit & Loss Report
Full P&L breakdown from your Firestore order and product data.
Multi-Currency
View all revenue figures in your preferred currency. Exchange rates are indicative.
Total Revenue (EUR)
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Indicative Exchange Rates (base: EUR)
USD
1.09
GBP
0.86
SEK
11.40
PLN
4.28
DKK
7.46
BASE
EUR
Review Monitor
Track product reviews across platforms. Respond to negative reviews before they hurt your ranking.
Campaign Manager
Plan and track promotions across all your sales channels.
Smart Repricer
Automatically win the buy box on Bol.com & Amazon with intelligent repricing rules (54,000 checks/hour).
Active Rules
0
across all platforms
Price Changes Today
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connect platform first
Buy Box Win Rate
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connect Bol.com to track
Repricer Speed
54k/hr
price checks per hour
No repricing rules yet
Create a rule to automatically win the buy box on Bol.com and Amazon.
Buy box monitoring requires an active Bol.com integration.
Global Repricer Settings
Admin Panel
Mailbox
— messages from usersLoading…
Dutch VAT Return (BTW Aangifte)
Auto-calculated from your orders, returns & product data
Set a VAT rate per product
Add a btwRate field to products in Firestore: "high" (21%), "low" (9%), or "zero" (0%). Defaults to 21%.
${vt('breakdown_title')}
| Platform | Orders | Revenue (excl. VAT) | VAT Amount | Total (incl. VAT) |
|---|
Notes & Memo
${vt('notes_desc')}
Customer Invoices
Auto-generate and send VAT invoices for every order. Compliant with Dutch e-invoicing rules.
Automatic Invoice Processing
Enable auto-invoicing below to automatically generate and e-mail a PDF invoice to the customer for every completed order, including correct VAT amounts.
Total Invoices
0
Sent This Month
0
Outstanding
0
Auto-invoicing
Invoice Template Settings
Recent Invoices
Audit Trail
Full history of every change made to orders, products and settings across your account.
Feed Management
Create, schedule and export product feeds for marketplaces, comparison sites and ad platforms.
Bol.com Feed
EAN-based product feed for Bol.com catalogue upload
Not configuredGoogle Shopping Feed
XML/CSV feed for Google Shopping & Meta Ads
Not configuredAmazon Flat File
Inventory & listing upload for Amazon Seller Central
Not configuredMirakl Feed
For Blokker, Praxis, Decathlon, Fonq and other Mirakl platforms
Not configuredCustom Feed
Build a custom CSV or XML feed with field mapping
Not configuredWooCommerce Sync
Push stock & prices to your WooCommerce store in real time
Not configuredAccounting Integrations
Connect your accounting software for automatic invoice export and reconciliation.
Moneybird
Popular Dutch accounting software
e-Boekhouden.nl
Dutch online bookkeeping platform
Exact Online
Market-leading Dutch ERP & accounting platform
https://multisyncshop.nl/auth/exact/callback. You need a Client ID and Client Secret.
Twinfield
Professional cloud accounting (Wolters Kluwer)
AFAS Software
Dutch ERP — GetConnector / REST API
More integrations coming soon
Bol.com Insights
Deep analytics from your Bol.com seller account — rankings, conversion, traffic and more.
Total Page Views
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Connect Bol.com to see
Conversion Rate
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Connect Bol.com to see
Buy Box %
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Connect Bol.com to see
Avg. Seller Rating
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Connect Bol.com to see
Connect your Bol.com account to unlock Insights
Once connected, you'll see traffic data, search rankings, buy box percentages, and conversion rates per product — all synced directly from the Bol.com Partner Platform.
Traffic & Views
Page views, sessions and click-through rates per listing
Buy Box Tracking
Real-time buy box win percentage per SKU
Seller Ratings
Your Bol.com seller score and review trends
Automation Rules
Create if-then rules that automate actions across your orders, stock and pricing — no coding needed.
Low Stock Alert
When stock < 5 → send email alert
Auto-ship Orders
When order = pending → mark as processing + print label
Competitor Price Drop
When competitor undercuts by >10% → trigger repricer
Auto-restock Returns
When return = restocked → add back to warehouse stock
Auto-invoice
When order = delivered → generate & send PDF invoice
Custom Rule
Build your own automation from scratch
Active Rules
Upgrade Required
This feature requires a higher plan.
You're currently on the — plan. Upgrade to Pro to unlock this feature.
Suppliers & Purchase Orders
Manage suppliers, create POs and auto-receive stock into your warehouses.
Open POs
0
Awaiting Delivery
0
Received This Month
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Total Suppliers
0
No purchase orders yet
Create your first PO to restock from a supplier. Stock auto-adds to your warehouse on receipt.
No suppliers added
Add your suppliers to associate them with purchase orders and track lead times.
Select a purchase order to receive stock against it. Items are automatically booked into the target warehouse and COGS are logged.
3PL Logistics
Connect your third-party fulfilment provider to auto-push orders and sync stock levels.
MyParcel
NL/BE shipping platform
Byrd
Pan-European 3PL fulfilment
Sendcloud
Multi-carrier shipping platform
Custom Webhook
Push orders to any 3PL via HTTP
Customer CRM
Unified customer profiles across all channels — order history, LTV and repeat purchase rate.
Total Customers
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Repeat Buyers
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Avg. Order Value
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Avg. LTV
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All Customers
| Customer | Orders | Total Spent | Avg Order | Channels | Last Order |
|---|---|---|---|---|---|
| Add orders with customer names to build your CRM automatically. | |||||
EU OSS VAT Compliance
One Stop Shop — auto-calculate VAT per EU destination country for cross-border sales above threshold.
EU OSS Obligation
If your cross-border B2C sales within the EU exceed €10,000/year, you must register for OSS and file quarterly returns per destination country. This tool calculates the amounts from your order data. Always verify with a tax advisor.
EU Cross-border Sales
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OSS Threshold Used
—%
Countries Sold To
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Est. OSS VAT Due
€—
VAT Breakdown by Country
| Country | VAT Rate | Sales (excl. VAT) | VAT Due | Orders |
|---|---|---|---|---|
| Click Calculate to analyse cross-border orders. Orders need a country code to appear here — add country to shipping address in order data. | ||||
EU VAT Rates Reference
Webhook & Real-time Sync
Configure incoming webhooks from Shopify and WooCommerce to push orders and stock changes to MultiSyncShop in real time.
How webhooks work
Instead of MultiSyncShop polling your store every few minutes, webhooks push data instantly when something changes. Your store URL (endpoint) is given to Shopify/WooCommerce and they call it on new orders, stock updates and product changes. Requires Firebase Functions (Blaze plan) to be deployed as the receiving endpoint.
Shopify Webhooks
Real-time order + stock push
Events to sync
WooCommerce Webhooks
Real-time order + stock push
Events to sync
Listing Health Score
Score every product listing and get actionable improvements to boost rankings and conversion.
Avg Score
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Excellent (80–100)
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Needs Work (50–79)
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Poor (<50)
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Product Listing Scores
Click "Analyse All" to score your listings
Each product gets scored on title length, description quality, price, channel mappings and stock status.
Marketplace Account Health
Monitor seller account health warnings from Bol.com and Amazon to prevent suspensions.
Bol.com Seller Performance
Requires active Bol.com integration
Amazon Account Health
Requires active Amazon integration
Active Warnings & Alerts
A/B Listing Tests
Test two versions of a product title or description and measure which converts better.
Running Tests
0
Completed Tests
0
Winning Variants Applied
0
Active & Recent Tests
No tests yet
Create a test to compare two versions of a listing title or description. MultiSyncShop tracks views and conversions to find the winner.
A/B tests require your Bol.com or Shopify integration to be active. MultiSyncShop alternates the listing variant, then compares click-through rate and conversion over the test period (minimum 7 days recommended). Requires Firebase Functions for automated switching.
Team & User Management
Invite team members and set their access level. Available on Enterprise plan.
Role Permissions
| Permission | Owner | Manager | Warehouse | Accountant | Read-only |
|---|---|---|---|---|---|
| View Dashboard | |||||
| Manage Orders | |||||
| Edit Products & Prices | |||||
| Manage Warehouses & Stock | |||||
| View Billing & VAT | |||||
| Manage Integrations | |||||
| Invite / Remove Users |
Team Members
Only you so far
Invite a team member to give them access with a specific role. Available on Enterprise plan.
Multi-user access is an Enterprise feature. Contact [email protected] to upgrade. Each invited user gets their own login and only sees sections permitted by their role.